2Q2021 KURONO BLOCKCHAIN INITIATIVES
INTRODUCING THE KURONO CERTIFICATE OF AUTHENTICITY ON THE BLOCKCHAIN
Starting June 2021, Kurono will be introducing blockchain-based Certificates of Authenticity starting with the 2021 Kurono Anniversary watch. These digital certificates will complement the existing physical warranty cards that are shipped with every watch, and will be distributed free-of-charge to customers. This is part of our '改善:kaizen' philosophy to make small but meaningful improvements to the Kurono customer experience.
Working with award-winning certification authority Verisart, Kurono joins other renowned artists worldwide in providing our customers with a permanent digital record for their watches. Each certificate is linked to a provenance record which includes information about their watch, ownership/provenance tracking, and more in the future as we roll out new features. Each Kurono certificate will feature a secure QR code and blockchain address.
Our certificates provide customers the following benefits:
- Unique certification of authenticity for your watch
- Permanent, secure and transferable record of ownership / provenance
- The blockchain is immutable and completely decentralized
- Independent third-party certification authority
Provenance Is Important
Every Kurono watch is limited in production, retains (and we hope increases in) value over time. Just like any artwork, provenance records are important - especially an unbroken chain of provenance. This gives assurance to future owners that not only is their watch is genuine, but also ensures that they have a right to participate in future initiatives, benefits and measures Kurono might introduce to customers from time to time - Kurono is fully committed to supporting Certificate title holders.
Just as with cryptocurrencies, the blockchain’s decentralized nature prevents provenance data from being either falsified or lost. If a bad actor tries to manipulate the ledger on one computer, the rest of the network hosting and verifying the blockchain would detect the deviance. And since the ledger exists in the cloud (i.e. the data is distributed across multiple servers in multiple places), it can’t be lost or accidentally destroyed by a single record-holder. This makes a proper blockchain title registry more trustworthy and more durable than any centralized database tracking the same information, let alone physical archives or other analog records. In short, Kurono Certificates on the blockchain will even survive the brand over time.
Kurono Certificate Issuance
Kurono Certificates will be created at production with ownership title subsequently transferred to the first customer on record about 3 months after delivery of a purchase. This helps ensure that Kurono watches reach the wrists of true collectors and are not immediately flipped for profit in secondary markets. At the same time, this 3 month period is a reasonable timeframe that does not disenfranchise collectors who might want or need to liquidate their Kurono for any reason.
Customers that have received their Kurono Certificate will see that the title will have been transferred to them, with that provenance data existing permanently on the blockchain. As the title owner, they can then similarly transfer ownership of the Kurono Certificate to someone else. Secondary owners of Kurono watches are advised to ensure that ownership of the Kurono Certificate is properly transferred to them, as future initiatives, benefits and measures will be tied only to the current Certificate holder. Physical warranty cards in stainless steel will continue to accompany each watch - however they are not records of provenance and should always be accompanied by the Kurono Certificate title.
To find out more, click on the Kurono Certificate image below.
What is a Kurono Certificate of Authenticity on the Blockchain?
You can think of the blockchain as a distributed database. Kurono uses the world’s most popular blockchain, the Bitcoin blockchain, to provide a trusted timeline while protecting individual identity. Blockchains build trust because no one entity is in control and they utilize shared security standards across the network. Every Kurono certificate can be publicly verified while maintaining privacy requirements.
Why are we using the Blockchain?
Blockchain technology lets us create permanent certificates that can be publicly verified whilst protecting the privacy of owners, buyers and sellers. The blockchain is a public record so anybody can verify the existence of a certificate and check provenance instantly if they have access to the certificate. However, the identity of key parties and transactional details can be kept out of public view.
Each blockchain record is tamper-proof which ensures your certificate timestamps are securely and permanently recorded. The combination of security, transparency and anonymity provided by the blockchain enables the certification and verification of your watch without the risk of corruption, loss or expiry protecting your records of creation and ownership. In short, the blockchain record survives indefinitely online.
Do I need to pay for, or do anything?
Kurono Certificates are free of charge. Customers from June 2021 will automatically have their Kurono Certificates sent to their registered email addresses after 3 months, with ownership title in these Certificates transferred to them. We will only do a transfer to the original (first) purchaser of the watch from Kuronotokyo.com
What happens if the issuing authority is no longer around?
Kurono Certificates leverage the Bitcoin blockchain; is immutable; and permanent on the public ledger. The public record survives any certificate issuer.
What about existing physical Provenance Certificates?
Kurono will no longer issue any physical provenance certificates. Although blockchain-based certificates are significantly more expensive than paper-based analog ones, the features, security and benefits they provide to customers far outweigh any other format. Physical warranty cards in stainless steel will continue to accompany each watch - however they are not provenance titles.
Do I need to be familiar with blockchain and crypto?
No, your experience will be akin to that of receiving a physical certificate and when you want to transfer your certificate, making a note on the cert itself. Now imagine this happening completely online with an easy-to-use dashboard administered by our partner Verisart. The key difference is that paper certificates can be lost or destroyed. This is permanent and immutable.
Will you be accepting payment in cryptocurrency?
In time, yes. We are looking into accepting payments in ETH or BTC and are working with our payment provider to make this possible soon.
Why are you introducing this now?
As Kurono gains widespread recognition over time, while it hasn't happened yet, there might be risk of theft, copy or fraud. By leveraging the blockchain, Kurono is future-proofing its authentication and security processes for the benefit of current and future customers. Additionally, while we are still a very small independent manufacture, it doesn't mean we cannot operate at the same level as multinational watch groups - at least on customer experience.
And we are just getting started. The Kurono Certificate at the moment simply provides the most basic of blockchain features in authentication, provenance and ownership transferability. Over time, we will be introducing new features and benefits tied to title holders of our Certificates.
We will announce more detailed information closer to launch.
KURONO'S FIRST NFT+PHYSICAL WITH MORI #000 ON RARIBLE
GPHG '森:mori' #000 NFT
Crypto For Charity
Since its launch a year ago, the Anniversary Green ‘森:mori’ actively continues to see a surge in overwhelming demand and increasing popularity. As part of our deep dive into the blockchain, we are proud to announce our first-of-its-kind collectible - a hybrid NFT+Physical asset on Rarible.com. The listing on Rarible captures Kurono's first NFT to be registered on the blockchain. It has not been determined if this shall be put on sale.
The Rarible listing is the actual physical watch that was submitted for consideration, and subsequently chosen as Présélection Officielle for the Challenge category at the prestigious 2020 Grand Prix d'Horlogerie de Genève (GPHG). Serial numbered #000, this piece unique 森:mori was on tour at museums in Geneva, La Chaux-de-Fonds , Zurich and Bern.
The listing on Rarible captures Kurono's first NFT to be registered on the blockchain. It has not been determined if this shall be put on sale.
The Kurono Anniversary Green ‘森:mori’ is a stainless steel time-only watch created in commemoration of our first anniversary and sold out in minutes in June 2020. The dial features a specially picked color in scintillating metallic green with a subtle radial sunburst pattern. Depending on how the light hits at different times of the day or from different angles, the dial displays shades of viridian and emerald, to pine and forest green. For more information about the watch, click here to learn more.
All transactions will be in ETH (Ethereum). Should the Rarible item be put on sale, a portion of proceeds will be allocated to a children's charity on conversion to fiat.
Kurono '森:mori' #000
This NFT is for both the physical and digital assets around the KURONO Anniversary Green ‘森:mori’ serial number #000. This is the unique wristwatch that was nominated Présélection Officielle for the Challenge category at the prestigious 2020 Grand Prix d'Horlogerie de Genève (GPHG), and subsequently publicly exhibited in Geneva, La Chaux-de-Fonds , Zurich and Bern (click here to learn more).
The Kurono Anniversary Green ‘森:mori’ is a stainless steel time-only watch in commemoration of our first anniversary and sold out in minutes in June 2020. The dial features a specially picked color in scintillating metallic green with a subtle radial sunburst pattern. Depending on how the light hits at different times of the day or from different angles, the dial displays shades of viridian and emerald, to pine and forest green (click here to learn more).
1) Ownership of the physical KURONO 森:mori #000 wristwatch
The first holder of this NFT can - on-demand - request for physical delivery of the Kurono 森:mori serial number #000 wristwatch as described above. As this is a piece unique, future holders of this NFT shall need to check with the seller on the status of delivery of the physical watch. Kurono does not guarantee delivery of the physical asset other than for the first holder.
2) Future-Guaranteed KURONO Allocations
The holder of this NFT will be guaranteed in-perpetuity an allocation (right to purchase) in all upcoming model launches on www.kuronotokyo.com. The holder of this NFT at the point of a launch event will be entitled to purchase one (1) wristwatch at the prevailing retail price at the time of launch. This right is linked to this NFT token and is transferable. [For avoidance of doubt, this NFT allocates one instance of the right to purchase one (1) quantity per model range/category launched irrespective of dial variant].
3) High-resolution files of the digital asset
Download links to the high-resolution digital assets shall be unlocked on purchase, including a digital warranty certificate.
KURONO creates highly coveted Japanese horological art designed by renowned independent Japanese watchmaker Hajime Asaoka. KURONO NFTs are an embodiment of the horological sentiment, aesthetic and technical finesse imbued in every artwork that characterize KURONO as whole. Every KURONO NFT serves to bridge together physical artworks with the metaverse as one.
Acclaimed as one of the world’s top-independent watchmakers, Hajime Asaoka started his watchmaking journey back in 1997 after graduating from Tokyo University of the Arts. Taking inspiration from traditional handmade practices whilst incorporating his own unique perspective of refinement and modernity, Hajime Asaoka has successfully birthed a watchmaking philosophy that is both distinctively Japanese, and unquestionably him.
KURONO is an initiative to deliver to watch collectors accessible timepieces that shared the same design DNA of Hajime Asaoka’s exclusive handmade atelier watches, at affordable levels.
Per terms on Rarible.com