NEW Tariffs for US-bound Orders
US-bound orders are subject to current baseline tariffs of 10%, which is approximately US$223. This is on top of the listed global MSRP of US$2,230 for the watch. This tariff percentage is subject to change as and when announced by the current US Administration, and does not include 'reciprocal tariffs' which have been suspended for 90 days. This may be on top of any existing state or federal consumption taxes and charges. These new tariffs and any other charges will be paid directly by you to the delivery partner DHL or Fedex on fulfilment. Kurono will not collect such tariffs and charges from you upfront. Due to the limited nature of the watch, Kurono orders cannot be cancelled, returned, nor refunded. By proceeding with this order, you agree to the abovementioned and to the no-cancellation policy in force.
2025 Jubilee Sensu EOL '白藍'
Kurono is proud to present our 2025 anniversary timepiece - the Jubilee Sensu EOL '白藍'. This is a definitive release for 2025. Not only is this our highly anticipated anniversary model, but this year’s will be a little more special in conjunction with Hajime Asaoka’s 60th Diamond Jubilee.
New Guilloché Dial in White-Indigo '白藍' (Shiraai)
Hajime Asaoka brings back his highly successful Réserve de Marche‘ Sensu NOS’ - which sold out in minutes - in a bright metallic baby blue colorway formally named '白藍' (Shiraai). This is the first time since the 2021 Seiji that such a similar colorway has been used. Its vibrancy is further accentuated on a silver-plated guilloche dial giving unparalleled lightplay. A chrysanthemum-like wave guilloche pattern radiates outward from the center of the dial, and is complemented by the iconic 'Sensu' (Japanese folding fan) guilloche at the power-reserve indicator. At the periphery, railway-track guilloché is complemented by high polished steel domes at each hourly mark. Unique Kanji script in black is painted at each hour marker to complete this unique dial.
End-Of-Life (EOL) Movement Modified by Hajime Asaoka
Last year’s ‘Sensu NOS’ used a new old stock NOS movement which is no longer available. The new Jubilee Sensu EOL '白藍' leverages a discontinued cal.9133 movement that is end-of-life, and no longer made. Only a limited number of these EOL movements have been made available to Kurono, and we do not have access to more. Additionally, so as to achieve dial purity, modifications were made by Hajime Asaoka to remove the calendar window and its geartrain, making this finite movement even more unique.
Jubilee Cabochon in Precious Onyx
To mark his 60th Diamond Jubilee, a precious black onyx cabochon adorns the watch's crown for the very first time. This new feature marks the rarity and limited nature of this year’s releases for the occasion of Hajime Asaoka’s 60th.
US$2,230 excl VAT (or from as low as $371/mo)
THANK YOU FOR YOUR SUPPORT!
The sale of the Jubilee Sensu EOL '白藍' will have two order windows:
Order Window 1: Thursday, 22 May, 11:00 AM JST
Order Window 2: Thursday, 22 May, 23:00 PM JST
All orders placed within either of these time windows will be honored.
Strictly 1 watch per customer.
'白藍' (shiraai) White Indigo Dial Color
“Japan has a long-standing tradition of indigo dyeing, known as 'Aizome'. Depending on the depth of
color, various names are used to describe the different shades of indigo. Among them, the lightest
shade is called 白藍 'Shiraai' (literally "white indigo"). The dial of this watch is inspired by that 白藍
'Shiraai' hue."
“What makes indigo dyeing unique is how the tone of the color changes with its intensity. When lightly
dyed, it takes on a slightly greenish tint, and as it becomes deeper, it gradually shifts toward a purplish
hue. However, since the watch dial is made of metal, traditional indigo dyeing is not practical. Instead, I
provided a piece of fabric dyed in actual shiraai as a color sample for the dial manufacturer, and a soft
lacquer finish was applied using pigments, with Prussian blue serving as a substitute.”
“Using Prussian blue as a stand-in for traditional indigo is, in fact, a historically rooted practice in Japan
like in ukiyo-e prints by Katsushika Hokusai, with the color subsequently dubbed as 'Hokusai Blue'.
Prussian Blue was particularly effective for producing delicate, pale blue tones. In that sense, the blue
on this dial can also be described as 'Hokusai Blue'." ~ Hajime Asaoka
Unique End-Of-Life (EOL) Movement, Modified by Hajime Asaoka
Finding a Japan-made movement that exactly suits Hajime Asaoka’s design intention was incredibly challenging. Last year’s ‘Sensu NOS’ used a new old stock NOS movement which is no longer available. The new Jubilee Sensu EOL '白藍' leverages a discontinued cal.9133 movement that is end-of-life, and no longer made. Only a limited number of these EOL movements have been made available to Kurono. There is no other Japan-made movement being produced that meets the needs of Sensei's aesthetic requirement of the power reserve indicator (Sensu/fan) at the 10 o’clock mark.
Additionally, to maintain the purity of the dial design envisioned by Hajime Asaoka, modifications were made at his bench to remove the calendar window and its accompanying gear train. While sounding simple, such modifications are technically time-consuming and require certain watchmaker man-hours to be put in. This, together with the finite availability of the EOL movement, makes the Jubilee Sensu EOL '白藍' even more unique.
Jubilee Cabochon in Precious Onyx
To mark his 60th Diamond Jubilee, a precious black onyx cabochon, highly polished by hand, adorns the watch's crown for the very first time.
"I've always liked crowns with cabochons, and I thought the Jubilee was the perfect chance to incorporate it. There were several stone options to consider - like lapis lazuli - but that is a blue-toned stone. And since the dial is also blue, it wouldn't have created much contrast. I felt the sharpness of black would beautifully completment the soft tone of the dial, so I decided to go with precious onyx." ~ Hajime Asaoka
This new feature marks the rarity and limited nature of this year’s releases for the occasion of Hajime Asaoka’s 60th. This cabochon crown is a jubilee feature and will not be available after which.
Meticulous Attention to Detail for Lightplay
The Jubilee Sensu EOL '白藍' benefits from Hajime Asaoka's 'Kaizen' spirit of continuous improvement, which sees slightly better polishing of the box sapphire crystal and polished steel elements, while Kurono's iconic hands continue to be bent by human hands and highly polished in steel to accentuate lightplay.
The dial takes on different personas depending on the time of day and the type of light source. Under yellow light, the dial takes on a bluish-green tinge that is warm and romantic, whilst under white indoor lights it transforms into something a lot more pure and composed.
We encourage customers to see the Jubilee Sensu EOL '白藍' under bright daylight to see the scintillating effect of the dial.
Power reserve indicator
The recessed power reserve indicator in guilloche takes on the shape of a 'Sensu' or Japanese fan, creating a sunken effect that adds dimensionality.
"The beauty of mechanical watches, especially automatic ones, are that they quietly 'steal' bits of energy from our daily movement and use it as power. The power reserve hand clearly visualizes that. That’s where the charm of the power reserve lies, and I think that’s what gives it meaning."
UNIQUE KANJI MARKERS
The Jubilee Sensu EOL '白藍' incorporates unique Kanji hour markers. These logographic characters, fundamental to the Japanese writing system, are artistically expressed in Hajime Asaoka's signature calligraphy style.
"This time, I deliberately replaced “12” with the Kanji “零,” which means “zero” in English. As for “7” (written as 質) I chose a slightly different character."
WE'RE MAKING IT EASIER THAN EVER TO BUY A KURONO
PAY BY INSTALMENTS INTEREST-FREE
You can now pay as low as $371/mo. over 6mos. with no interest or charges. As long as you have a VISA, MasterCard, American Express, or Discover Card; you can now choose your preferred instalment plan upon checkout. (except Japan domestic orders)
Self-Pickup at Aoyama Salon TOKYO
You now have the option to pickup your order from our Aoyama Tokyo Salon should you be planning your next holiday to Tokyo. No shipping charges.
Note that Japan Tax-Free shopping does not apply.
The watch should be picked up within 5 months from fulfilment notice.
PUBLIC GLOBAL SALES DETAILS
PRICE EXCL VAT/DUTIES
US$2,230 excl VAT/duties
or $371/mo. for 6 mo.
THANK YOU FOR YOUR SUPPORT!
SOLD OUT
The Jubilee Sensu EOL '白藍' is a limited production release and will not be repeated.
Expected deliveries from June 2025 onwards.
For US-bound orders please view new baseline tariff guidance here
ONLINE ORDERING ON THU 22 MAY
It will be available for purchase online on Thursday, 22 May 2025, and there will be 2 order windows.
All orders within the time window will be honored.
Order Window 1
11.00AM JST, Thursday, 22 May
(CST) China: Thursday, 22 May, 10:00AM
(BST) London: Thursday, 22 May, 3:00AM
(EDT) New York: Wednesday, 21 May, 10:00PM
(GST) Dubai: Thursday, 22 May, 6:00AM
(AEST) Sydney: Thursday, 22 May, 12:00PM
(PDT) California: Wednesday, 21 May, 7:00PM
Order Window 2
11.00PM JST, Thursday, 22 May
(CST) China: Thursday, 22 May, 10:00PM
(BST) London: Thursday, 22 May, 3:00PM
(EDT) New York: Thursday, 22 May, 10:00AM
(GST) Dubai: Thursday, 22 May, 6:00PM
(AEST) Sydney: Friday, 23 May, 12:00AM
(PDT) California: Thursday, 22 May, 7:00AM
328,680 JPY incl Japan VAT
Prior to the global sale, visitors to the Kurono salon in Aoyama, Tokyo will be able to view the Jubilee Sensu EOL '白藍' in person and make in-salon preorders.
Jubilee Sensu EOL '白藍' Exhibition
From Thursday, May 15, 2025
In-Salon Preorder
Thursday, May 15 - Thursday, May 22, 2025
- Strictly one purchase per customer
- Nationwide and overseas delivery is available(excluding isolated islands, with additional delivery fees)
- Please note that full payment is required upon preorder and is strictly non-refundable
- The Jubilee Sensu EOL '白藍' is a once-off batch release and will not be reintroduced
Kurono Tokyo Aoyama Salon
2-10-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061
TEL: 03-6823-8358
Business hours: 11:00 a.m. to 7:00 p.m. (Closed on Sundays and holidays)
18,200 RMB including VAT/Duties
Prior to the global sale, visitors to the Kurono salon in Shanghai, China will be able to view the Jubilee Sensu EOL '白藍' in person and make in-salon preorders.
Jubilee Sensu EOL '白藍' Exhibition
From Thursday, May 15, 2025
In-Salon Preorder
Thursday, May 15 - Thursday, May 22, 2025
- Strictly one purchase per customer
- Nationwide and overseas delivery is available (excluding remote areas, with additional delivery fees)
- Please note that full payment is required upon preorder and is strictly non-refundable
- The Jubilee Sensu EOL '白藍' is a once-off batch release and will not be reintroduced
Kurono Tokyo Shanghai Salon
No. 667-1, Weihai Road, Jing'an District, Shanghai, 200041
TEL: 021-6380-9768
Business hours: 11:00 am to 8:00 pm (closed on holidays)
New Baseline Tariffs for US-bound Orders
Please understand that by proceeding with this order, you acknowledge that shipments into the US will be subject to current baseline tariffs of 10%, which is approximately US$223. This is on top of the listed global MSRP of US$2,230 for the watch. This tariff percentage is subject to change as and when announced by the current US Administration. This may be on top of any existing state or federal consumption taxes and charges. This new baseline tariffs and any other charges will be paid directly by you to the delivery partner DHL or Fedex on fulfilment. Kurono will not collect such tariffs and charges from you upfront. Due to the limited nature of the watch, Kurono orders cannot be cancelled, returned, nor refunded. By proceeding with this order, you agree to the abovementioned and to the no-cancellation policy in force.
Specifications & Availability
Mechanical automatic winding with power reserve indicator
In-house modified Cal.9133PWT movement
Unique box sapphire glass
Solid caseback, Waterproof to 5 ATM
26 jewels, 28,800 vibrations/hour, power reserve 40 hours
Case: 316L high-polished 38mm stainless steel case
Thickness: 11.2mm (inc sapphire glass)
Lug-to-lug: 45.6mm
Lug Width: 20mm
Strap: Calf leather
Buckle Width: 16mm
Made in Japan
The Jubilee Sensu EOL '白藍' is available online worldwide, and for in-person viewing and ordering at the Shanghai and Aoyama salons.
Limited production and will not be repeated.
SOLD OUT
Expected deliveries from June 2025 onwards
Conditions of Sale
Any transactions with Kurono means that you unequivocally accept the following terms and conditions of purchase:
Kurono has a strict No Refund policy.
Please ensure that you are certain in your purchasing decision before commencing to pay for your order. Finalizing and paying for your order will mean that you unequivocally understand and accept that you forfeit the right to cancellations and refunds for any reason, even in the pre-order stage. As this is a high demand limited edition item, this policy allows us to prevent hoarding/fraud and ensures that the product reaches the wrists of real collectors and fans. Any cancellations will be subject to a restocking fee of 19.23% of the watch’s MSRP to cater to card transaction and platform costs. The extra will be donated to our selected children’s charity of the season.
Shipping dates
Before making a purchase, please refer to the product pages on the shipping advisory. Depending on current world situations, there may be countries or jurisdictions where we may be allowed to ship to.
Precautions against resale accounts
Accounts that are suspected of being linked to reseller profiles will be banned immediately. We will take measures to prevent future purchases by such accounts.
Multiple purchases
To combat the existing reseller problem, we have a stringent one watch per customer policy. In the case of duplicate purchases, our system will detect this and both orders will be canceled.
Payment provider/Credit card errors
If a credit card error occurs at checkout, it is primarily due to either the security policies or restrictions put in place by your card issuer, and not our payments transactions provider. Please ensure that your card has overseas purchases enabled before you participate in this order. Please note that our payments provider will put in place strict verification processes such as OTP codes and matching addresses to your card.
Alternatively, you might want to consider alternative payment options such as Apple Pay or Android Pay. Please note that for Apple Pay, a Safari browser is necessary for it to work.
Loss of package/Custom delays
We will only use DHL International Economy from the point of origin and international airmail for all international orders or local delivery courier service. Please refer to DHL/local delivery courier's terms of service in your respective country should you require more information on shipping terms, conditions, and requirements.
You understand that any loss of packages or customs delays shall not be within the purview of Kurono, and any claims and correspondence shall be with DHL/local delivery courier, or with your country’s customs authority. While Kurono shall provide assistance with regards to paperwork on a best effort basis, you understand that Kurono shall not be held liable for any matter with this regard.
Additional Measures to stem Speculation and Unauthorized Resale
Warranty for Limited Edition Items
- Warranty or service claims within the first six months of receiving your watch by anyone other than the original buyer on record will be rejected.
- Warranty for any watches discovered on the resale market within the first six months will be voided.
Shipping Policy
We will only use DHL International Economy from the point of origin and international airmail for all international orders or local delivery courier. Please refer to DHL/local delivery courier's terms of service in your respective country should you require more information on shipping terms, conditions, and requirements.
VAT/GST/Excise Taxes
Please note that you have not been charged domestic VAT or related taxes at the point of order, DHL or the local delivery courier that they use may require you to pay the necessary VAT/GST/excise taxes applicable to your country of receipt before releasing the shipment. These taxes are unique to your country of domicile, and we shall not be held responsible for the payment of such taxes, except for local domestic taxes.
Exchanges & Repairs (Warranty)
All items are thoroughly inspected by watchmakers before they leave the factory for shipping. In the unlikely event that your item arrives damaged during transit, you may be eligible for a one-to-one exchange. Eligibility for exchange shall be on a case-by-case basis and only after your return is received and inspected. We will notify you of the approval or rejection of your exchange.
If you are approved, a new watch (if stock is available) shall be shipped to you without charge. If stock is unavailable, we will offer either a replacement of the affected part(s), a repair, or a refund.
We only repair or replace items if they are defective or damaged in transit. You will need to send pictures of the exterior of the shipping package in its entirety to help in your claim. You will be requested to take a picture of your warranty card to ensure the information tallies with your original order details as well. From there, we will make the necessary arrangements.
Please note that repairs may take up to 2-3 months depending on the condition of the watch. If you are uncomfortable with the waiting time, do consider before sending your watch back to the repair center.
Purchasing Questions
Yes, a valid account is necessary before purchase. We recommend that customers register for an account prior to any pre-order, so that the checkout process will not be delayed.
All warranty and service claims within the first six months of receiving your watch must be made through the original purchaser, otherwise it will be denied.
We accept the following payment methods: VISA, Mastercard, American Express (AMEX), Apple Pay & Android/Google Pay only.
Payments for all Kurono Tokyo products will be charged only in USD, unless stated otherwise.
No, payment should strictly be made by USD only. There will be no other currency options available.
We apologize, as our payment processing partner will only process one credit card per cart checkout.
Kurono has a strict No Refund Policy. Finalizing and paying for your order will mean that you unequivocally understand and accept that you forfeit the right to cancellations and refunds for any reason.
A tracking number will be sent to you via e-mail once the package has been sent out. If you have more enquiries regarding this, do contact the Kurono team through e-mail at info@kuronotokyo.com
Due to the very short lead times between allocation and delivery, changes of addresses will not be allowed. Successful customers are advised to enter an accurate shipping address at the invoice finalization stage. Any changes after the fact may result in cancellation of your order and reallocation of your watch to another customer.
3 to 6 Months installments
If you successfully completed the checkout process and your card was charged, please check your spam folder for a Plan Creation email.
If you didn't complete the checkout process but entered your card information, the hold on your card is likely an authorization to verify available credit. This hold should drop soon, and you won't be charged unless the plan was successful.
Payments are the regular installments that are charged to your credit card. Authorizations for up to the full purchase amount are taken in addition to your regular installments, to guarantee your future payments.
If you are unable to continue with your payments, please reach out to us directly at info@kuronotokyo.com to discuss on how we can assist you on the matter.
When creating an installment plan you do not need to pay anything upfront. However, upon plan creation, your first installment will be charged to your card right away.
For most installment plans your first payment will be charged to your card immediately upon checkout.
For any situations where you have not yet received your order, and you are concerned about your installment plan transactions, please contact us directly at info@kuronotokyo.com.
Transactions on your instalment plan will continue as scheduled.
Media Downloads